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Ben Muldrow, a Partner
at Arnett Muldrow & Associates, is responsible for all community
marketing and branding functions of the Greenville, SC-based urban
planning firm. Ben helps communities to develop their brand identity
through an open process including public design sessions and
collaborative small groups. He has designed new branding and marketing
elements for revitalization projects in over 175 communities in South
Carolina, North Carolina, Virginia, Georgia, Illinois, Wisconsin,
Vermont, Michigan, Ohio, Kentucky, Arkansas, Louisiana, Minnesota, Iowa,
Maryland, West Virginia and Mississippi.
A Greenville native
and a graduate of the University of South Carolina, Muldrow was
Strategic Branding Manager for NewSouth Communications and Owner of
Mudduck Design, an advertising and graphic design company specializing
in design for residential home builders, developers, real estate, and
support businesses in the industry.
As a
member of DPN’s Surviving Construction team, Ben helps
communities, organizations and businesses develop branding, marketing
and promotional tools and strategies to create awareness and excitement,
and to focus positive attention on the district before, during and after
the project. Comprehensive branding system concepts are packaged in a
Style Guide that includes tools, examples and resources readily adapted
to district and project public relations, marketing and advertising
campaign strategies and a variety of media applications.
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